The Insider... inside information on marketing, advertising, social media, public relations, media relations and more. Real-time, solid, practical advice and tips that you can use right now, from people who worked in the news media for more than two decades and have a proven public relations track record.
Customer Service, Santa-Style 12/25/12 Santa's arrival got us to thinking about customer service, and no one does it like jolly old St. Nick and his crew at the North Pole... read more
Top Social Media Disasters of 2012 12/22/12 2012 was the year that social media came of age. It's explosive growth also led to some high-profile social media disasters... read more
How to Make a Video Go Viral 12/5/12 Viral videos and marketing campaigns have some common traits. Here's what they are, and a few examples that broke those rules... read more
Engaging Your Brand's Facebook Fans 4/7/11 A new report indicates evenings may be the best time for your business to post to Facebook, if you want to market to/engage your fans and build brand loyalty... read more
More Social Media Disasters 3/31/11 Chrysler's F-bomb, Kenneth Cole's Egyptian disaster, Starbucks, Denny's and other companies that created reputation management situations with their social media disasters... read more
The Basic Media Kit 2/27/11 A media kit or press page on your website is an essential part of your PR toolbox. Here's what the basic kit should include... read more
Guaranteed News Coverage 9/4/10 Peter Shankman of HARO - Help A Reporter Out, blogs about how not to work with the news media... read more
Advertising That Sells 7/21/10 A few key advertising principles to make your advertising pay for itself... read more
365 PR Opportunities 6/1/10 Virtually every day, week and month has some sort of holiday or observance attached to it. That means 365 public relations opportunities for your business or organization... read more
Social Media Sabotage: The Accidental Enemy 5/5/10 Are your employees accidentally sabotaging your company and your brand with their social media posts? A corporate social media policy can help... read more
BP Oil Exec's Textbook P.R. Crisis Interview 5/5/10 BP CEO Tony Hayward aces this CNN interview about the Gulf of Mexico oil rig explosion... read more
How to Influence Opinions and Actions 4/23/10 Press releases are great for making announcements such as a business expansion or fundraising campaign, but to influence opinions or change people's actions, marketing and public relations are needed... read more
Social Media is a Conversation 4/11/10 Most businesses are going in the wrong direction when it comes to using social media. Here's the simple mistake they're making... read more
Toyota's P.R. Effort: Not Doing Enough 3/11/10 Toyota has enjoyed a solid reputation for 50 years, but unless it ramps up it's P.R. efforts, the company's troubles will only get worse... read more
The Power of Postcards 3/11/10 Postcards can be one of the most effective ways of marketing your business or organization. Here's why, and how to do it... read more
The Tiger Woods Affair 3/11/10 Tiger Woods has finally spoken publicly, but did he say the right things, and could he have handled the whole situation differently? read more
Calling All Experts part three 3/11/10 Speed, and sometimes, gentle persistence are the keys to having the media call on you for your expertise... read more
Calling All Experts part two 2/16/10 Inform the media, don't sell, when you get asked to share your expertise with a media outlet's audience. Here's why... read more
Calling All Experts part one 2/2/10 The media is always looking for experts to talk to. Here's why you should put your expertise to work for your business in the press. read more
The John Edwards Media Disaster 1/22/10 What we can learn from the news coverage John Edwards received, after admitting he fathered a child with a campaign aide. read more
Advertisers know this. You should, too... 1/19/10 Let's talk about advertising for a moment. There's a parallel that can be drawn between what successful advertisers know, and the kind of press coverage you're seeking... read more
Snail Mail Marketing That Works 1/5/10 Snail mail is an often overlooked, but powerful tool in your marketing kit... if you use it effectively. Here's how to do it. read more
The Key to Getting Press Coverage 12/15//09 There's one question every reporter asks when he or she considers a story. Answer it, and you greatly increase your chances of getting news coverage... read more
Shattering P.R. Myths... I have friends in the media... always release bad news on Friday... and other old-wives tales. Most P.R. firms are headed in the wrong direction... read more
Press Releases 101... Updated on 8/3/10 Effective press releases do more than just generate news coverage. They can help shape your public image... read more
Media Kits That Get Attention... Press kits have their place in your P.R. strategy, but the key is to make sure they contain the right things. That's right. Things. Not information, although that should be in your kit, too... read more
Roadblocks to Press Coverage... Most people run into roadblocks with press coverage because of a few simple things they can easily adjust. Try these simple tips... read more
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The Insider is the flagship advice column of Ithaca Public Relations.
Each issue brings you inside information on media relations, public relations, marketing, advertising, branding, social media, reputation management, and more.
The Insider is ALWAYS about solid, practical information that you can use right now to begin positioning yourself, your organization, your message and your brand in the media, and with the public.
The Insider is NEVER about what I.P.R. is doing, who we're promoting, or a thinly disguised effort to sell you products or services.
Ithaca Public Relations has a proven track record of creating successful marketing strategies and campaigns, getting our clients press coverage, helping them grow their businesses, solidifying their positions in the marketplace and protecting their brands.