WELCOME TO THE INSIDER
The Insider... inside information on marketing, advertising, social media,  
public relations, media relations and more. Real-time, solid, practical advice
and tips that you can use right now, from people who worked in the news
media for more than two decades and have a proven public relations track
record.


Customer Service, Santa-Style   12/25/12
Santa's arrival got us to thinking about customer service, and no one does it
like jolly old St. Nick and his crew at the North Pole...
read more


Top Social Media Disasters of 2012  12/22/12
2012 was the year that social media came of age. It's explosive growth also
led to some high-profile social media disasters...
read more


How to Make a Video Go Viral  12/5/12
Viral videos and marketing campaigns have some common traits. Here's what
they are, and a few examples that broke those rules...
read more


Engaging Your Brand's Facebook Fans   4/7/11
A new report indicates evenings may be the best time for your business to
post to Facebook, if you want to market to/engage your fans and build brand
loyalty...
read more


More Social Media Disasters   3/31/11
Chrysler's F-bomb, Kenneth Cole's Egyptian disaster, Starbucks, Denny's and
other companies that created reputation management situations with their
social media disasters...
read more


The Basic Media Kit   2/27/11
A media kit or press page on your website is an essential part of your PR
toolbox. Here's what the basic kit should include...
read more


Guaranteed News Coverage   9/4/10
Peter Shankman of HARO - Help A Reporter Out, blogs about how
not to work
with the news media...
read more


Advertising That Sells   7/21/10
A few key advertising principles to make your advertising pay for itself...
read
more


365 PR Opportunities   6/1/10
Virtually every day, week and month has some sort of holiday or observance
attached to it. That means 365 public relations opportunities for your business
or organization...
read more


Social Media Sabotage: The Accidental Enemy   5/5/10
Are your employees accidentally sabotaging your company and your brand
with their social media posts? A corporate social media policy can help...
read more


BP Oil Exec's Textbook P.R. Crisis Interview   5/5/10
BP CEO Tony Hayward aces this CNN interview about the Gulf of Mexico oil
rig explosion...
read more


How to Influence Opinions and Actions   4/23/10
Press releases are great for making announcements such as a business
expansion or fundraising campaign, but to influence opinions or change
people's actions, marketing and public relations are needed...
read more


Social Media is a Conversation   4/11/10
Most businesses are going in the wrong direction when it comes to using
social media. Here's the simple mistake they're making...
read more


Toyota's P.R. Effort: Not Doing Enough   3/11/10
Toyota has enjoyed a solid reputation for 50 years, but unless it ramps up it's
P.R. efforts, the company's troubles will only get worse...
read more


The Power of Postcards   3/11/10
Postcards can be one of the most effective ways of marketing your business
or organization. Here's why, and how to do it...
read more


The Tiger Woods Affair   3/11/10  
Tiger Woods has finally spoken publicly, but did he say the right things, and
could he have handled the whole situation differently?   
read more


Calling All Experts   part three   3/11/10
Speed, and sometimes, gentle persistence are the keys to having the media
call on you for your expertise...
read more


Calling All Experts   part two   2/16/10
Inform the media, don't sell, when you get asked to share your expertise with
a media outlet's audience. Here's why...
read more


Calling All Experts   part one   2/2/10
The media is always looking for experts to talk to. Here's why you should put
your expertise to work for your business in the press.
read more


The John Edwards Media Disaster   1/22/10
What we can learn from the news coverage John Edwards received, after
admitting he fathered a child with a campaign aide.
read more


Advertisers know this. You should, too...   1/19/10
Let's talk about advertising for a moment. There's a parallel that can be drawn
between what successful advertisers know, and the kind of press coverage
you're seeking...
read more


Snail Mail Marketing That Works   1/5/10
Snail mail is an often overlooked, but powerful tool in your marketing kit... if
you use it effectively. Here's how to do it.
read more


The Key to Getting Press Coverage   12/15//09
There's one question every reporter asks when he or she considers a story.
Answer it, and you greatly increase your chances of getting news coverage...
read more


Shattering P.R. Myths...
I have friends in the media... always release bad news on Friday... and other
old-wives tales. Most P.R. firms are headed in the wrong direction...
read
more  


Press Releases 101...   Updated on 8/3/10
Effective press releases do more than just generate news coverage. They
can help shape your public image...
read more


Media Kits That Get Attention...
Press kits have their place in your P.R. strategy, but the key is to make sure
they contain the right things. That's right. Things. Not information, although that
should be in your kit, too...
read more


Roadblocks to Press Coverage...
Most people run into roadblocks with press coverage because of a few
simple things they can easily adjust. Try these simple tips...
read more
Ithaca Public Relations   159 Snyder Hill Road   Ithaca, NY 14850   607-280-3840   info@ithacapr.com
Subscribe to The Insider
The Insider is the flagship advice
column of Ithaca Public Relations.

Each issue brings you inside
information on media relations,
public relations, marketing,
advertising, branding, social
media, reputation management,
and more.

The Insider is ALWAYS about solid,
practical information that you can
use right now to begin positioning
yourself, your organization, your
message and your brand in the
media, and with the public.  

The Insider is NEVER about what
I.P.R. is doing, who we're
promoting, or a thinly disguised
effort to sell you products or
services.

Ithaca Public Relations has a
proven track record of creating
successful marketing strategies
and campaigns, getting our clients
press coverage, helping them grow
their businesses, solidifying their
positions in the marketplace and
protecting their brands.

Subscribe to The Insider today.

Want to know more?
Contact Us
Finger Lakes Media Strategies on LinkedIn
Copyright 2005 - 2013  Ithaca Public Relations  All Rights Reserved
Straight up, no-nonsense marketing and PR advice from The Insider, the flagship e-advice column from Ithaca Public Relations. Subscribe today!
The Insider
Ithaca, NY   607-280-3840   info@ithacapr.com